(The Hill) -- Cracker Barrel's stock plummeted $94 million on Thursday after the country staple restaurant pushed out an unexpected rebrand of its logo.

The 55-year-old company shed its share value by 7.2 percent following the decision to remove the old man and carefully sketched barrel on its logo, as well as the whipping “K” flourish over the restaurant’s name.

Cracker Barrel Chief Marketing Officer Sarah Moore said she was excited about the “refresh” in March, while noting the goal was to revitalize a brand that “resonates with loyal guests while welcoming new ones to our table."

The PR firms Prophet, Viral Nation and Blue Engine each played a role in the logo relaunch to provide new messaging on social platforms, renew menus and restructure 20 restaurants.

However, the pushback fro

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