COLUMBIA, S.C. — The South Carolina Gamecocks' athletics programs will be switching to Nike for all their gear in a 10-year, multi-million dollar deal.
The new partnership was formally approved by the school's board of trustees Friday morning. Under the terms, Nike will supply all 21 of the Gamecocks programs with footwear, apparel, and equipment. The deal officially goes into effect on July 1, 2026.
Fans will be able to start buying gear in stores after the partnership begins.
“We are thrilled to announce the future partnership with Nike, a brand that is built on inspiring athletes to reach for excellence with the latest and most innovative equipment and attire while championing the values of athletic participation, beginning in July 2026,” said USC Athletics Director Jeremiah Donati i