Increase your open rates with these cold email subject lines

Nick Gallinelli for Apollo.io

Increase your open rates with these cold email subject lines

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or even worse—send it to the spam folder).

What will make the difference? The email subject.

If you don’t master the subject line, the rest won’t matter, because your potential customer won’t read the award-worthy sales pitch inside.

In this article, Apollo.io discusses the art of cold emailing and focuses especially on cold email subject lines for B2B sales.

Ready? Let’s go.

A quick review of cold emailing

A cold email is the written version of the cold call, an outreach email to a prospective cust