Netflix live streams just got an upgrade. Ahead of big boxing events in the Fall and, of course, the return of the NFL Games on Christmas, Netflix has quietly rolled out a new feature that allows the live audience of a show to interact in real-time.
This technology is basically commonplace on most live streams on more community-driven websites like YouTube, Twitch, or Kick. Still, it hasn’t been explored to quite the same extent on professionally produced content. There were various experiments throughout the 1990s and 2000s introducing this technology into cable TV, but it never became mainstream or commonplace. For example, in 2007, viewers of the Spike Awards were able to vote using their remote and play arcade games. There were also experiments with shopping in the early 2000s in