Tennis has always been more than just a game — it’s one of the world’s most prestigious sports. Legends like Roger Federer, Serena Williams, and Rafael Nadal set the standard, both on and off the court. Federer once earned an astonishing $106.3 million in a single year, while Nadal pulled in $40 million in 2020 and Williams secured $36 million. Their dominance and marketability opened the doors for today’s rising stars. Now, the spotlight shifts to Carlos Alcaraz , whose meteoric rise has pushed him ahead of the others.

Alcaraz is shaking up the tennis world, and his endorsements make headlines as loudly as his game. The Spanish star earned a staggering $32–35 million off the court last year. His sponsor list reads like a who’s who of luxury and sports: Nike, Babolat, Rolex, BMW, Louis

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