BLOOMINGTON — Indiana athletic director Scott Dolson warned his staff about complacency and stressed the need for a forward-looking vision after the football team's historic success in 2024.

The words might sound familiar because the message echoes the one coach Curt Cignetti delivered to his locker room throughout the offseason.

“We are a school trying to stay on the cutting edge,” Dolson said after a press event on Friday related to the sponsorship agreement IU athletics signed with Merchants Bank. More: How will IU athletics spend the $50 million it received from field sponsorship deal?

That’s especially true when it comes to NIL in the wake of the House v. NCAA settlement. The agreement ushered in a new era of revenue-sharing while putting in place a series of NIL-related res

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