Atmos Rewards Is the New *It* Frequent Flyer Program. But Is It Any Good?

Alaska and Hawaiian Airlines have announced their long-anticipated rewards program. But is it any good?

Since the merger between Alaska Airlines and Hawaiian Airlines was announced in 2023, one of the biggest outstanding questions has been how the two carriers would marry their frequent flyer programs. The world now has the answer–and it’s not all bad news.

On August 20, both airlines announced the launch of Atmos Rewards. By October 1, 2025, Atmos will replace both Alaska’s Mileage Plan and Hawaiian’s HawaiianMiles as the united loyalty program, promising new ways to earn points and elite status, along with new credit card perks.

Although both airlines have regional names, will the new program have benefits for travelers across the country or around the world? It all depends on your tr