'Tongue-in-cheek' xAI project Macrohard is an existential threat to software companies

Competition has always been cutthroat in the AI development space, but until now, the companies at the frontier have always been similar in one way — they are companies run by people. Now, however, the artificial intelligence community is facing a potential seismic shift with Elon Musk's new venture Macrohard.

A "tongue-in-cheek" wordplay on xAI's competitor Microsoft, Macrohard will purportedly be a software company entirely run and managed by AI, threatening to make software companies as we know them obsolete.

'It’s a tongue-in-cheek name, but the project is very real!'

On Friday, Elon Musk explained the idea of the venture in an X post: "Join @xAI and help build a purely AI software company called Macrohard. It’s a tongue-in-cheek name, but the project is very real! In princi