Two weeks ago, Rosarito, Mexico, hosted the seventh edition of Baja Beach Fest, which has evolved from a niche event in 2018 into one of the most anticipated festivals on the global Latin scene. The festival, held on the beach, brought together attendees from various countries across Latin America, reflecting the global reach of its format and its connection to youth culture.

This year's program included prominent names from the genre, such as J Balvin, Don Omar, and Maluma, who served as headliners. The festival also featured upcoming voices like Young Miko and Cris MJ, in addition to Anitta, who brought her Brazilian energy to the stage. The inclusion of regional Mexican music artists like Los Tucanes de Tijuana and Natanael Cano demonstrated the diversity of styles that make up contemp

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