AI is transforming work, but it’s not just the tools that matter. It’s how teams use them, and who they become in the process, that sets them apart.

While many organizations scramble to integrate AI into every corner of the business, the best teams are asking better questions. They’re not just moving faster; they’re working with greater intention. They protect what’s human: trust, creativity, and long-term thinking. And they reshape how they collaborate, communicate, and grow, turning disruption into a durable advantage.

For Eric, the SVP of product at a global advertising technology company, the mission was clear: lead AI integration across all business units. But not everyone was on board. Peer teams were skeptical, overloaded, and unsure whether AI would help or hinder their work.

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