Before federal regulators accused Brant Frost IV of orchestrating a $140 million Ponzi scheme, the Newnan businessman and his family built trust in conservative circles by tapping into something deeper than market pitches. He sold ideology.

With endorsements from MAGA influencers and faith-laced appeals on conservative media platforms, Frost and his family cast First Liberty Building & Loan as a way for investors to grow wealth while advancing Christian values and boosting President Donald Trump’s movement.

On-air pitches framed the investments in First Liberty business loans as part of the “patriot economy.” Talk show hosts praised their financial offerings. Some even brought the founder’s son, Brant Frost V, on-air to sell “First Liberty Notes,” a high-dollar investment promised that s

See Full Page