NEW YORK (AP) — Over the course of the past week across the U.S. Open’s grounds, eight couples went on their first dates — on camera.

They were all part of the tournament’s newest content creation venture, “Game, Set, Matchmaker,” the most recent play for Gen Z attention from the world of Grand Slam tennis. From Wimbledon to Flushing Meadows, the sport is starting to take risks in pursuit of a new generation of fans.

“We’re always looking for new ways to engage new audiences,” said Jonathan Zipper, the senior director of social media for the U.S. Tennis Association. The USTA governs tennis in the United States and runs the U.S. Open. “In particular, Gen Z and Millennials are a focus for us to bring into the sport of tennis. So we think about the different types of content that those

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