Michael Jordan Brand Announces 1-on-1 Winners in Global Showdown With Exclusive Reward on Line Jordan Brand has announced the winners of 'The One,' granting them a one-year ambassador deal and welcomi

“Will you be the one?” —that iconic question from the 2005 Air Jordan XX commercial, with Spike Lee as Mars Blackmon, finally has its answer. Two decades and 40 signature Air Jordan models later, the legacy continues. Last night, Jordan Brand’s The One —a global one-on-one basketball tournament where teen talent compete for an ambassador deal—revealed its champions. The excitement was real, the talent undeniable.

And what better place to celebrate than New York? Michael Jordan calls the city home, just in case anyone needed a reminder. So it only makes sense that Jordan Brand, marking 40 years, went back to its roots with something truly special: one-on-one street basketball. Think back to MJ’s childhood battles with his brother Larry—the very moments that lit the fire in his game an