Cracker Barrel is the latest brand to receive backlash for its updated logo. Its classic image of “Uncle Hershel” leaning against a barrel has been axed in favor of a minimalist design featuring the restaurant ‘s name scrawled across barrel-shaped, yellow background.

While many have complained — both jokingly and not — about a loss of nostalgia with the upgrade, others –especially conservatives — have labelled the move as “woke.” Conservative activist Robby Starbuck has been particularly vocal regarding the change, believing it to be emblematic of the brand catering to the far left.

“It’s very, very important to understand that the Cracker Barrel story is not about a logo. It’s not at all about a logo, it is about a country, it is our heritage, and it is a culture. It’s about a power

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