( Longview, Texas ) - The Longview Mall has been an established shopping venue for about 50 years in East Texas. As any mall, its gone through a variety of stores and entertainment options throughout the decades. It remains one of the busiest shopping areas in all of East Texas.

Back in April, it was announced that the mall would be for sale. After several months on the market, the Longview Mall has a pair of surprising new owners. There are some big ideas planned for the future of the Longview Mall under this new ownership.

Longview Mall

The Longview Mall has a rich history in East Texas ( KLTV ). Most notably it is where the Great Texas Balloon Race got its start with a single balloon in the parking lot. That event has grown into one of the premiere hot air balloon events in the c

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