The buzz: Chanel releases new Bleu de Chanel L’Exclusif.

What to know: In 2010, Jacques Polge revealed the first Bleu de Chanel fragrance.

The men’s cologne, which marked the first new scent launch in the category for Chanel since 2004’s Allure Homme Sport, was a fast favourite among fragrance fans thanks to it sensual mix of sparkling citrus and woody notes.

The latest iteration of the Bleu de Chanel story builds on that fragrance story — and its family legacy.

“It was my father who created the Bleu de Chanel line,” says Olivier Polge, the in-house perfumer at the French luxury brand since 2014. “With L’Exclusif, the idea was to add a new chapter to the fragrance’s story, to reinterpret the theme of Bleu de Chanel.”

Polge’s father, Jacques, was the Creator of Parfums at Chanel fro

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