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After going viral for her videos in 2022, in which she breaks down the cost of outfits during Bama Rush, Destinee Wilson opened up with PEOPLE about how the content creation has impacted her life

Wilson, who has expanded her content to cover everything from Bama Rush outfit breakdowns to luxury hauls, shared how monetizing her page and creating an Amazon storefront has been a boon to her students as well

She also offered thoughts on the future of Bama Rush content and changes she has observed over the years as more and more people have become invested in the content

During the summer of 2022, you would have been hard-pressed to scroll on TikTok without stumbling across a Bama Rush-related video.

At the time, the social media craze around sorority recruitment at the Univer

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