Fiber Takes the Spotlight

Move over protein shakes—fiber is having its moment in the spotlight. The latest TikTok craze, dubbed fibermaxxing , challenges social media users to intentionally max out their daily fiber intake. From chia puddings and hearty grain bowls to bean-heavy stews, participants are stacking fiber-rich meals like never before. The goal is simple: hit or exceed the recommended 25–38 grams per day. For many Americans, who average barely 15 grams daily, this trend is a dramatic—and eye-catching—shift toward gut-conscious eating.

Why the Trend Is Going Viral

The trend’s popularity is not surprising. Digestive health has a universal appeal, and TikTok feeds are overflowing with “before-and-after bloating” clips and testimonials claiming improved energy, weight contr

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