Jack Kay has landed a slew of huge deals with brands and TV shows since he shot to fame, but some football fans are not happy after an appearance on Sky Sports left many fuming Jack Kay was spotted on TV (Image: jack.kayy1/Instagram)

The Ibiza Final Boss has been shunned by some football fans after appearing on Sky Sports. They branded the move "embarrassing" and hit out at the new star during the brief TV stint. ‌

The Ibiza Final Boss – known in real life as Jack Kay – had joined the panel on Sky Sports on Monday (August 25) in the latest in his various brand deals. From TV shows to product ambassador roles , Jack has been swimming in offers since he shot to fame earlier this summer. ‌

Football fans were tuning in to watch Newcastle take on Liverpool in the Premi

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