Veteran motion picture and television executive Frank Price , who had more than one go-round at both MCA/Universal and Columbia Pictures, died Monday in Santa Monica. He was 95.

His son Roy Price, former president of Amazon Studios, reported his death, posting on X , “My father, Frank Price, passed away peacefully in his sleep this morning at 95. He lived a full life and we will miss him deeply.”

One of the few journeymen writer-producers to rise through the ranks to head both television and film production divisions, Price headed MCA’s TV division in the 1970s, a period of great prosperity for the company, with such series as “Kojak,” “Baretta” and “The Rockford Files.” He moved on to become president of Columbia Pictures in 1978 and then chairman and CEO before he left in 1983; suc

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