In rural Oklahoma, off the side of Highway 70 between Durant and Mead, sits an athletic training center called C4 Sports Performance and Fitness.

Founded by former college strength and conditioning coach Sean Cooper, C4 has built a reputation by cranking out high-level college athletes.

Cooper calls it: “The best small-town platform in America.”

He has a point. Despite its location in southeast Oklahoma, near the Red River, C4 has produced over 200 college athletes, with over 140 college football players.

So, what is the secret sauce? The four C’s that make up C4: Commitment, Conditioning, Confidence, and Camaraderie.

“The commitment, you know, it's emotional. The conditioning is physical, the confidence is mental, and the camaraderie is where you put it all together. That's the spiri

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