Cracker Barrel investors are still taking a cautious tone despite the restaurant chain’s mea culpa on Monday over its brand remake, which was quickly labeled woke, alienating core customers. Ticker Security Last Change Change % CBRL CRACKER BARREL OLD COUNTRY STORE INC. 54.27 -0.14 -0.25%
Shares ended the session fractionally lower but have lost over 10% since the announcement last week, erasing over $143 million in market value, as tracked by Dow Jones Market Data Group.
.By comparison, the S&P 600, the benchmark which includes the restaurant chain, has gained over 2.4%. While the larger S&P 500 is off 0.07%.
"If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your heartfelt voices," the company said. "You’ve als