Cheryl Tweedy has signed a lucrative seven-figure deal with skincare giant Nivea – and insiders tell RadarOnline.com the move is as much about keeping herself busy as it is about the cash, as she wants to distract herself from her ongoing grief over the drug-crazed death of her ex Liam Payne .

The 42-year-old singer has largely withdrawn from public life since Payne, 31, died in October 2024 after falling from a hotel balcony in Buenos Aires while under the influence of crack cocaine and methamphetamine. Article continues below advertisement Article continues below advertisement

Tweedy and Payne, who met through The X Factor , shared an 8-year-old son, Bear.

Monday, August 18, marked Tweedy's return to public life after the tragedy as she appeared in a glossy new advert

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