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When Aveda invited me to Oregon to see where the plant-based hair-care brand sources its ingredients, I figured I was in for some pretty scenery, a few strong espressos, and lots of talk about botanicals. What I didn’t expect was to come home borderline obsessed with a new hair product.

The brand brought a small group of beauty journalists out to the Willamette Valley to visit one of the co-op farms where its harvests daikon seed oil, a hero ingredient in its new Miraculous High-Shine Hair Oil Concentrate. We met farmers, walked the fields, and got a behind-the-scenes look at Aveda’s sourcing process. The daikon oil, it turns out, is a major shine-booster. Even cooler? It’s j

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