Perplexity AI on Monday said it will begin paying out millions of dollars to media outlets as part of a new model for sharing search revenue with publishers.
The company's media partners will soon get paid when their work is used by Perplexity's browser or AI assistant to satisfy queries or requests, according to the San Francisco-based startup.
"We're compensating publishers in the model that's right for the AI age," the Perplexity team said in a blog post.
The payouts will be administered via a subscription service to be rolled out in the coming months, dubbed Comet Plus, which the startup described as a program that ensures publishers and journalists benefit from new business models enabled by AI.
A $42.5 million pool of money has been set aside to share with publishers and is expec