SquishPillow releases its medium firm rendition soon. Preorder for $30

Goldilocks only had her best sleep ever when it happened in a bed she deemed just right .

And that perfect, “not too hard, not too soft” level of firmness is precisely what Target shoppers can look forward to with the Sept. 1 release of the SquishPillow by Original Squishmallows Medium Bed Pillow .

SquishPillow by Original Squishmallows Medium Bed Pillow and Ultra Soft Pillowcase Cover $30

Available for preorders now, with expected delivery on or shortly after the 9/1 release date. Preorder at Target

SquishPillow, the first-ever sleep pillow from the makers of Squishmallows , launched exclusively at Target on June 22, and over 31,000 firm pillows have already found their forever beds. But for fans who aren’t firm pillow loyalists , it’s a hard sell (literally).

That’s why