By Jaspreet Singh
(Reuters) -LinkedIn is expanding its video advertising program, adding new publishers and creator-led shows to draw marketing dollars.
The Microsoft-owned platform for professionals said on Monday that AT&T Business, IBM, SAP and ServiceNow will sponsor the debut season of four video programs as part of an expansion of its BrandLink program.
Launched last year as a publisher-focused Wire Program, LinkedIn rebranded it in May to include creators. It lets select publishers and creators place pre-roll ads before their video content and earn a share of the revenue.
Since the program’s launch, LinkedIn has added more than 70 publishers and creators. The number of creators on LinkedIn has nearly doubled since 2021, the company told Reuters.
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