In America’s denim divide, Katseye delivered a moment that’s as comfy as an old pair of jeans

Katseye and the Gap are giving us something old, something new, something borrowed and something blue.

In a new ad campaign, titled “Better in Denim,” Gap trades on a tried-and-true formula for the clothing company: a hit song, an infectious dance and blue jeans.

The spot feels tailor-made for the TikTok generation, featuring the global girl group Katseye, performing choreography by Robbie Blue to the 2003 Kelis song, “Milkshake.”

“This is denim as you define it. Your individuality. Your self-expression,” a description for the ad reads. “Your style. Powerful on your own. Even better together.” Better in Denim.

The diversity, dancing and fashion has helped the ad go viral at a time when there’s been debate about how companies are relating to their customer base. Such was the case a few