(WXYZ) — 89X is officially back. Bell Media and iHeartRadio Canada announced the return to rock music on Thursday morning.

Originally launched on May 13, 1991, 89X became of the most influential modern rock stations in America and lasted for three decades before flipping to country in November 2020.

In the coming weeks, iHeartRadio Canada said that there will be a locally-programmed morning, workday and drive shows.

Brad Gibb, an Amherstburg, Ontario native, is leading the rebirth of the station. His first job was as an intern on "The Morning X" in 1998.

“I grew up listening to the original 89X, and the station’s music and personalities helped shape who I am both personally and professionally,” said Gibb. “I feel very fortunate to drive the re-birth of 89X and have this full circle mom

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