Effective patient engagement is driven by two things: relevance and consistency. Both of these features stand on the shoulders of robust, comprehensible data.

First is consistency. When deploying engagement strategies, enterprise-level alignment is key; it reaps rewards for all involved — patients and care teams. There is a new opportunity to move away from haphazard outreach and toward a process that is scalable, replicable, and reliable at any point in the patient’s journey.

But consistent experiences need not be generic experiences. It’s important to go beyond health journeys that make the patient feel like a passive participant. Instead, move toward thoughtfully orchestrated experiences that guide patients seamlessly through their care, especially when they need to conquer barriers t

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