With less than a week before the UNC football season begins, the marketing mind of Jordon Hudson has taken another wild step.

Hudson, of course, is the 24-year-old girlfriend of the Tar Heels' head coach, Bill Belichick , who is 49 years her senior.

In an apparent move to poke fun at their age difference and media noise surrounding their relationship, the company, TCE Rights Management , filed a trademark for the term "Gold Digger," with the goods and services being labeled as "jewelry" and "keychains." Belichick owns the business and Hudson manages it.

The business also has other Belichick-related trademarks, including "Chapel Bill," "The All-Belichick Team," and "The Belichick Way."

The application was filed on Monday, and the company paid $350.

The company's attorneys did not

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