Summary • Jorge Amado casts two Brazilian icons to star in the campaign. • The collection highlights the brand’s sustainable premise.

Following its runway debut in April, Misci has officially unveiled the campaign for its “Tieta” collection. In a new visual and conceptual chapter, the brand elevates the creative power of Jorge Amado, the acclaimed Brazilian author whose works celebrate Bahian culture, by casting two key Brazilian figures: supermodel Lais Ribeiro, a global fashion reference, and artist Seu Jorge, whose trajectory synthesizes the complexity and musicality of Brazil's multiple identities.

Lais Ribeiro embodies the sensual, spiritual, and elegant strength of Tieta, showcasing the brand’s new “Pelle Verde” line, a sustainable innovation developed in collaboration with beL

See Full Page