DALLAS — Abercrombie & Fitch, the American clothing brand, announced Thursday it has entered a multi-year partnership naming them as the Official Fashion Partner of the Dallas Cowboys and the Dallas Cowboys Cheerleaders.
This announcement comes after Abercrombie secured a deal with the NFL to be named an Official Fashion Partner.
After the newly-announced deal with the Cowboys, Abercrombie will offer its licensed Cowboys collection for sale at select Cowboys pro-shops and have a prominent presence at both AT&T Stadium & The Star, the company said in a release. The retail brand will also have a presence at team events including home games, the Cowboys Club and Dallas Cowboys Women’s Association events.
“Our partnership with the Dallas Cowboys allows us to connect fashion and football