Most entrepreneurs are getting YouTube completely wrong. They're copying entertainment creators, chasing viral moments and treating their channel like a content graveyard instead of the powerful authority-building platform it actually is.

Here's what they're missing: YouTube now captures over 12% of total television viewing time, which is more than Netflix, Disney or any major network. When you upload a video, you're not competing against other YouTubers. You're competing against prime-time television.

This changes everything about how you should approach the platform.

Why traditional YouTube advice doesn't work for entrepreneurs

Most creators obsess over "beating the algorithm," but here's the truth: The algorithm isn't your audience — it's a mirror of your audience. YouTube's AI

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