Louisville-based Brown-Forman reported decreased sales for its first quarter fiscal year 2026 results during its Aug. 28 earnings call, citing a "challenging" economic environment as new U.S. tariffs continue to disrupt global markets and consumers keep turning away from alcohol.

The first quarter, which ended July 31, saw a net sales decrease of 3% for the company when compared to the same period for the prior fiscal year.

Company officials also noted operating income decreased roughly 7% and its diluted earnings per share dropped 13% .

Despite the across-the-board drop for the company, Brown-Forman President and CEO Lawson Whiting called the performance a " solid first-quarter " — especially when factoring in the "challenging environment."

"Overall, I'm pleased with the start

See Full Page