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Travis Kelce is having quite the week. After getting engaged to Taylor Swift, Kelce launched a major collaboration with American Eagle through his clothing brand, Tru Kolors.

According to the brand, the collection was “more than a year in the making,” although the timing is certainly conspicuous for both Kelce and American Eagle. The former got engaged to the most famous pop star on the planet, while the latter launched a headline-grabbing ad campaign earlier this summer starring Sydney Sweeney, which turned into yet another flare-up in the culture wars.

In a statement announcing the collection, Kelce said “I’ve had to keep my excitement

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