Nike is doubling down on the Chinese market by teaming up with designers with strong local resonance. The brand’s latest collaborator is Susan Fang, a Shanghai-based Canadian Chinese emerging designer known for her deeply romantic yet refreshing take on femininity.

A graduate from Central Saint Martins and shortlisted for the 2019 edition of the LVMH Prize, Fang has been showing both in London and Shanghai for years.

Last year, she was supported by Dolce & Gabbana to stage her first real solo show in Milan, after having taken part in a group showcase organized by Italy’s fashion chamber in the past.

Nike has been a supporter of Fang since 2023, providing footwear support for her runway shows. The designer would play with these shoes, adding her own touch of beaded details, floral and b

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