Birkenstock is trekking further into the world of beauty .
The functional shoe brand, celebrated for its soft footbeds and suede leather shells, announced plans to expand its Care Essentials collection, a line of beauty products, to include four new body care necessities. This drop comes as the brand continues to post double-digit revenue growth .
The Care Essentials line — which already includes bath salts, exfoliating scrubs, nourishing balms and dry oils made in Germany — will now feature a Balancing Hand and Body Wash, a Relaxing Hand and Body Wash, a Balancing Hand and Body Lotion, a Relaxing Hand and Body Lotion, the Balancing Body Care Duo and the Relaxing Body Care Duo. Prices range from $29.95 to $39.95. The duo sets are only available in travel sizes.
In an effort to