Introduction

Intellectual Property (IP) has always been important to healthcare and life sciences companies as they develop new therapies, products, and / or processes. But knowing how to value, manage, and protect their IP is a growing issue as healthcare companies think about their brands, strategic growth initiatives, investments, and how to license data.

In this Q&A conversation, Healthcare expert Magi Curtis , and IP experts, Noor Al-Banna , and Greg Campanella discuss how the changing landscape of protecting, managing, and most importantly, valuing intangible assets affects companies in the healthcare and life sciences industry.

Magi: I understand Ocean Tomo conducted an intangible asset market study , where your team looked at the companies that make up the S&P 500 and c

See Full Page