I Tried Elsa Hosk's Label & It Was A Cottagecore Dream

As someone who covers celebrity style on the regular, Elsa Hosk lives in my mind rent-free. Or, at least, on my multiple Pinterest boards, especially those dedicated to cottagecore .

One of TikTok’s “core” offspring , the ultra-romantic aesthetic of eyelets, lace, and floral prints galore, got its name from the image it evokes. Picture it: slow afternoons traipsing across grassy fields, plucking flowers in a basket, and sipping tea from floral-lined cups in your grandma’s cottage. And no one does the aesthetic better than Hosk.

Thankfully, Hosk made it easy for cottagecore-curious savants to try the trend. Apart from chicly leading by example, she also designs options inspired by the aesthetic through her ready-to-wear namesake label, Helsa Studio. Armed with catalogs of the brand’