Making women feel more confident when requesting rideshares is the goal of a new Uber feature called “Women Preferences,” which allows women to request a female driver in the rideshare app.
Uber is joining Lyft and other taxi hailing apps, like HERide and Just Her rideshare, that connect female passengers with women drivers.
Uber says the female focused program has launched successfully in 40 other countries ahead of the U.S. launch -- but some worry that issues like a lack of female drivers and other safety concerns won’t be fixed with the new feature.
Rideshare driver Eshall Wright has been behind the wheel since 2020.
“There’s a lot of times where women will get into the car and they’ll be like, ‘Oh, thank God, a woman driver,’” Wright said.
Uber heard the same sentiment and is lau