3G Capital is set to acquire Skechers after receiving all necessary regulatory approvals to finalize the takeover. The deal, valued at approximately $9 billion (€7.9 billion), is expected to close on September 12, subject to the final conditions outlined in the merger agreement signed last May.

This strategic move marks a new chapter for the investment fund led by Brazilian billionaire Jorge Paulo Lemann, known for high-profile acquisitions. After ventures in fast food, beer, and retail, 3G Capital is now entering the footwear sector with the acquisition of Skechers—the third-largest athletic footwear brand in the U.S. market, following Nike and Adidas .

Founded in 1992 in Manhattan Beach, California, by Robert and Michael Greenberg, Skechers first gained traction in the skateboard

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