A Perth designer has announced her latest business venture, combining hydration and fashion to create Loomi — a fashionable water bottle.

Remi Lane, earlier this year, closed her fashion label Remi after eight years in order to focus on a new product that is set to shake up the industry that revolves around customisation and protection.

Loomi is a triple-insulated stainless steel bottle with a ceramic-lined interior that features an interchangeable system of slips, straps and charms people can swap out to match an outfit, bag or mood.

Lane said she wanted to create something stylish so that people could play around with looks, all while protecting their bottle.

The fashionista said the idea was sparked after her mum and grandma spent time people watching in a cafe, brainstorming pot

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