American business has lost the last shred of the plot.

Cracker Barrel’s bone-headed “rebranding” — more on this below — is only the ne plus ultra of a long, stupid march through formerly beloved brands toward a joyless, millennial-gray final destination.

These are choices we’re making. Bad choices. Anti-beauty choices. Anti-human choices.

Look around you. What do you see? Alleged restaurants that look like industrial warehouses. Businesses that we used to call bakeries — everything is just a “store” now in modern corporate-speak — now decorate their interiors according to surgical sterile-field protocols.

Everything is hard, not soft. Everything is gray, not green. Everything is fluorescent, not incandescent. Everything is aluminum, not velvet.

Hamburglaring our history

You know wh

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