Country music has always been the heartbeat of most of East Texas, but streaming services have changed how East Texans consume and discover music. Where they once relied on the radio or jukeboxes in honky-tonks, now they can listen to their favorites anywhere. In 2025 alone, Americans streamed around 696.6 billion songs, showing just how dominant streaming is now.

From Airwaves to Playlists

Decades ago, families and friends would listen together to their favorite country station on the radio. But streaming services like Spotify, Apple Music, Pandora, and YouTube Music have moved those group bonding moments to the frequently solo experience of earbuds and smartphones.

Since streaming has given fans easy, on-the-go ways to connect with their favorite artists, Texans are also discovering o

See Full Page