That touch of back-to-school cool air was unmistakable on Wednesday evening, when—just before New Yorkers skipped town for the long weekend—they gathered for a block party in Manhattan’s Meatpacking District. Once known for its nightclubs and—as its name implies—wholesale meat processing and packing, it’s now a retail hotbed anchored by a DVF boutique—von Furstenberg was a pioneer of the neighborhood, after all—and a Breitling showroom.

It was here that silver-screen fixture Austin Butler , the new face of Breitling’s campaign touting the Top Time B31 timepiece, was holed up in the shop’s basement as throngs of fans waited for him to emerge. Outside, in a tailgate setup complete with a kitschy inflatable helmet and a turf football field with Breitling-yellow end-zone cocktail bars, the

See Full Page