Now, getting kicked out from an organization or being dropped by a brand is pretty bad for one’s reputation. Dropped from the high school basketball team? Bad. Kicked out from that D&D game group you created? Even worse. While those two might only hit your inner ego and self-respect, celebrities dropped by brands lose a part of their income. It’s not like they will go hungry any day soon, but when a brand agrees that what you are doing is wrong, they are saying you’re not a good representative. With so many bad celebrity endorsements of brands to see and examine, it’s important to understand what pushes a popular brand to drop a fan favorite celebrity.
An endorsement of a brand can be thought of as a well-timed joke. When the joke lands, then laughing ensues. The same goes for the brands.