Arch Manning will become the center of the college football universe at noon Saturday, when he leads No. 1 Texas into Columbus to play defending national champion Ohio State, which is ranked No. 3. In some senses, Manning is the most futuristic big-time quarterback prospect to ever come around. He has been an Instagram and TikTok sensation since early in his high school career in Louisiana, where he faced competition that wasn’t up to his level and destroyed it. In a time of college athletes cashing big checks, Manning is one of the few who have huge commercial value independent of the money he receives for playing his sport. He’s a well-compensated pitchman for Uber, Red Bull, and Raising Cane’s , among others.

The existence of a Gen Z Manning has evaluators salivating. He’ll start for

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