By Foo Yun Chee
BRUSSELS (Reuters) -Alphabet’s Google is set to face a modest EU antitrust fine in the coming weeks for allegedly anti-competitive practices in its adtech business, three people with direct knowledge of the matter said.
The decision by the European Commission follows a four-year long investigation triggered by a complaint from the European Publishers Council that subsequently led to charges in 2023 that Google allegedly favours its own advertising services over rivals.
The modest fine will mark a shift in new EU antitrust chief Teresa Ribera’s approach to Big Tech violations from predecessor Margrethe Vestager’s focus on hefty deterrent penalties.
The sources said Ribera wants to focus on getting companies to end anti-competitive practices rather than punish them. The E