In 2019, with the horrors of the Parkland mass shooting still fresh in most Americans’ minds, the gun industry funded a study to “determine the most effective ways of communicating with the American public about the benefits of firearm ownership.”

Its findings, which were not shared with the public, indicated that Americans who support gun ownership could be persuaded by the value of reforms that are vigorously opposed by the gun industry, gun rights groups, and Republican lawmakers. Those reforms include universal background checks, red flag laws, and even a gun registry, which vocal gun rights advocates have falsely claimed made the Holocaust possible.

The study, titled “Communicating With The American Public About Firearm Ownership,” was commissioned by the National Shooting S

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